After losing my corporate job in March of 2009, I did not waste time. I quickly leveraged a book I had self-published, and went on to found Balanced Rock Press, a new publishing company in northern California.

My motto has become: “From Laid-off to Launching an Empire!”

It’s been a busy time for me since I lost my corporate job as a quality manager back in March of 2009. A self-published cookbook author, I quickly determined it was time to begin marketing the book aggressively – something that had eluded me while I was employed.

I launched several websites during 2009 including The Rose Diva and The Cookbook Coach. All the sites I created during that time were related to cookbooks, writing, and publishing.

No newcomer to writing and marketing, I had 17 years of experience under my belt when I was laid-off. I identified a need for a cookbook writing system, a cookbook advertising web site – The Cookbook Advertiser, and an association for cookbook writers, The International Association of Cookbook Writers – IACBW. All of this creativity was leading to what was percolating in the background – a publishing company!

The question I get asked most often is, ‘How can I get my cookbook published?’ With all the turmoil and change going on in the publishing industry, I decided to take my established writing coach business a step further and offer publishing to my clients. I saw my clients suffer rejection and wasted time submitting proposals to publishers. Yet I believed in their projects, so I said to myself, “Why not publish them myself?”

With my experience in internet and social media marketing, I now find myself sitting on sixteen titles that are scheduled for publication. Balanced Rock Press has taken off with a bang! With new client interviews taking place weekly, Balanced Rock Press is a dream come true for me. I’m truly in my element and I’ll take things even further next year when I attend the second annual Paris Cookbook Fair in March 2011.

I’ve been personally invited to participate as a possible contributor for a break-out conference for cookbook authors at the fair by none other than its founder, Edouard Cointreau. I’ll be taking a select number of cookbook projects to the Paris Cookbook Fair for possible foreign rights sales.

I’m extremely happy to be a passionate serial entrepreneur who is truly on the move. My latest venture, Balanced Rock Press, is a growing independent publishing company located in the beautiful Sierra foothills of northern California. The company publishes traditional books, eBooks and audio books.

I’ve established a special division for eBooks called “Enbrightened eBooks.” Though presently a small company, Balanced Rock Press is thinking globally. I’ve established and maintained strong business contacts with the east coast in both New York and Miami. And, I’m planning to attend several of the large world book fairs each year including Frankfurt and London.

Balanced Rock Press is a growing independent publishing company located in northern California. We publish traditional books, eBooks and audio books. We accept proposals for cookbooks, gardening, natural living, holistic, and inspirational topics.

Ms Denktash has appeared on local television shows, and is a popular guest for radio and teleseminars. Her creativity, enthusiasm, and strong commitment to quality are unwavering. Since her lay-off she enjoys inspiring others and speaking to groups about her favorite topic – “Never Give Up.” She is available for telephone consultations with prospective cookbook, gardening, holistic, and inspirational authors. For submission guidelines, visit her publishing site at
Balanced Rock Press.

When I founded the International Association of Cookbook Writers – IACBW, I gave a lot of thought to the benefits package.

I wanted to make sure that there would be super high-value for the members.

I think I have succeeded.  I only wish an association like the IACBW existed when I was writing my first cookbook!

But, that is part of the reason I founded the organization!

With that said, I am taking this “March Madness” thing a step further and I have come up with what I hope  can be an irresistible offer for those of you who have been “thinking” about joining.

In addition to all the membership benefits, I am offering 6 FREE HOURS of group coaching to anyone who joins in the month of March!

The goal of our organization is to offer training and  encouragement to cookbook writers so they feel empowered and energized to develop their cookbook idea and bring it forth into the marketplace. We support their efforts with education, resources, and community.

So if you are considering writing your cookbook and completing it this year, which is completely possible with my system and support, please check out the special limited-time offer I’ve put together at  IACBW!

Let me know how I can be of service  in assisting you in achieving your goals of being a published cookbook author in 2010!

I would love to help you make your dream a reality!

The International Association of Cookbook Writers (IACBW) invites anyone who dreams of writing their own cookbook to connect with us to learn, and become truly focused and inspired about writing, publishing, and marketing a cookbook. Writing a cookbook can open many new doors, and we will show you how to navigate successfully in today’s rapidly changing market.

The goal of our organization is to offer training and  encouragement to cookbook writers so they feel empowered and energized to develop their cookbook idea and bring it forth into the marketplace. We support their efforts with education, resources, and community.

OUR MISSION STATEMENT:

“To enrich and energize the lives of cookbook writers everywhere by offering access to the best systems, training, and marketing tools available while creating an atmosphere of support, encouragement, empowerment, and community.”

Some writers begin with blogs and eBooks, and move onto hard copy. Some writers will self-publish and move on the publishing deals. No matter where you are in your journey, the IACBW can help you reach your goal.

You may be a professional chef, personal chef, caterer, or other food industry professional. Or, you may be someone who just loves to cook. Perhaps you have a group of family heirloom of recipes you would like to publish. Or maybe you work at a non-profit organization. All are welcome here, and we will provide you with the individual support you need.

We are continually offering workshops, teleseminars, and interviews with writers and industry experts in the areas of writing, publishing, self-publishing, marketing, social media, speaking, and internet marketing skills.

Your idea-combined with our training, tools, and support…

It’s a perfect recipe! A winning combination of knowledge and community awaits you when you join the IACBW! Review our incredible members benefits package.

If you already have written a cookbook, you’ll get 1 full year of advertisement at the Cookbook Advertiser as part of your benefits!

Finally, an association that is focused and dedicated to the development of cookbook writers from all walks of life – around the world!

We welcome you! And we hope you will join us! Write your Cookbook!

For more information or to join please visit IACBW

I am happy and so pleased to announce that I have launched a new organization, the International Association of Cookbook Writers – IACBW. This is a dream come true for me, and just like the Cookbook Advertiser site, it is something that I wish existed when I was first struggling to write my first cookbook.

I’m hoping to be positioned to help many authors now by offering education, encouragement, and empowerment to anyone who dreams of writing their own cookbook.

The International Association of Cookbook Writers (IACBW) invites anyone who is truly interested in writing their own cookbook to connect and learn; and become truly focused and inspired about writing, publishing, and marketing a cookbook. Writing a cookbook can open many new doors, and the IACBW will show you how to navigate successfully in today’s rapidly changing market.

The goal of the organization is to offer training and encouragement to cookbook writers so they feel empowered and energized to develop their cookbook idea and bring it forth into the marketplace. The organization supports their efforts with education, resources, and community.

Some writers begin with blogs and eBooks, and move onto hard copy. Some writers will self-publish and move on the publishing deals. No matter where you are in your journey, the IACBW can help you reach your goal.

You may be a professional chef, personal chef, caterer, or other food industry professional. Or, you may be someone who just loves to cook. Perhaps you have a group of family heirloom of recipes you would like to publish. Or maybe you work at a non-profit organization. All are welcome, and IACBW will provide you with the individual support you need.

The IACBW will continually offer workshops, teleseminars, and interviews with writers and industry experts in the areas of writing, publishing, self-publishing, marketing, social media, speaking, branding, and internet marketing skills.

It’s an exciting time to be an author. There are so many possibilities now. If anyone reading this has thought of writing a cookbook, I would strongly encourage you to do so. Having your own book really can change your life. My path has definitely taken a wonderful turn, and I believe I owe that to my first book.

Please visit the IACBW and review the incredible membership benefits we have put together. I’ve made sure that this will be a high-value experience for everyone involved! Visit at:

iacbw.org

From herbal student in 2000, I went on to author and self publish The Rose Cookbook – a Treasury of Rose Recipes from Around the World. In March 2009 I was laid off from my corporate job but I went on to launch The Rose Diva and the Cookbook Coach. The trilogy will now be complete when as  Founder and President, I launch  the International Association of Cookbook Writers-iacbw.org. This will be a membership organization that will be online January 14, 2010. Stay tuned for details!